Post by account_disabled on Jan 23, 2024 6:19:57 GMT
Are you a business owner, marketing manager or student who wants to understand what digital marketing is? Do you know what some of the important digital touchpoints are and how you can strengthen them to improve productivity? Have you looked at Digital Marketing Guides, links and research only to be confused by the scope of it all? INTRODUCTION If you want to understand digital marketing in the simplest way, congratulations, you have come to the right place. Simply put, digital marketing involves marketing and selling a range of products and services through a presence on any of the digital platforms . Some of these are search engine sites, profiles on social media platforms , email marketing campaigns, or app-based promotions and sales. In this article, we talk to leading experts and ask them to help us create a simple guide to digital marketing.
Let's start with the general scenario- “Imagine you are a plumber. You need to Job Function Email Database attract new customers, promote your business and increase sales and revenue. What you can do is create a business website for your plumbing services, use social media to promote your business, and run search engine ads so people can click and go to your site. Over the past few years, the ability of consumers to search for information, make purchases or select services has changed significantly. Every time we need something, we use Google. Google's search results guide our decisions. The same applies to social media platforms. You continue to browse and follow your favorite brands. They came up with a new product on their social media feed. You click on the link and are redirected to the brand's website. An e-commerce site that allows you to make a purchase. In short, digital marketing allows a brand to be present in front of its target audience on the digital platform where they have a presence.
The key to a successful digital marketing strategy is to communicate and engage with your potential target audience . WHAT ARE THE 6 MAIN DIGITAL MARKETING TOUCHPOINTS? In this section, we are going to list the six major touchpoints or digital platforms that form the core of a brand's digital marketing efforts. 1. WEBSITE Honest ZNAK website For a brand, a business website is like a replica of their physical store, except it is open 24/7. Every brand should have a business website to build trust, promote their products and services, have contact information, and reach out to their target audience. Having a business website is the foundation of a good digital marketing strategy. A landing page can also work, and it's highly debatable whether you'll need a website or a landing page. 1st of all and a landing page is a single page that includes everything like your product information, clientele, testimonials, calls to action and an enticing lead capture form. Now the question becomes: should I create a website or a landing page? I would like to conclude my answer here: If you have short-term goals and want to quickly reach your target audience with your product or service, then a landing page is an option and in any case, a website is the best option at any time.
Let's start with the general scenario- “Imagine you are a plumber. You need to Job Function Email Database attract new customers, promote your business and increase sales and revenue. What you can do is create a business website for your plumbing services, use social media to promote your business, and run search engine ads so people can click and go to your site. Over the past few years, the ability of consumers to search for information, make purchases or select services has changed significantly. Every time we need something, we use Google. Google's search results guide our decisions. The same applies to social media platforms. You continue to browse and follow your favorite brands. They came up with a new product on their social media feed. You click on the link and are redirected to the brand's website. An e-commerce site that allows you to make a purchase. In short, digital marketing allows a brand to be present in front of its target audience on the digital platform where they have a presence.
The key to a successful digital marketing strategy is to communicate and engage with your potential target audience . WHAT ARE THE 6 MAIN DIGITAL MARKETING TOUCHPOINTS? In this section, we are going to list the six major touchpoints or digital platforms that form the core of a brand's digital marketing efforts. 1. WEBSITE Honest ZNAK website For a brand, a business website is like a replica of their physical store, except it is open 24/7. Every brand should have a business website to build trust, promote their products and services, have contact information, and reach out to their target audience. Having a business website is the foundation of a good digital marketing strategy. A landing page can also work, and it's highly debatable whether you'll need a website or a landing page. 1st of all and a landing page is a single page that includes everything like your product information, clientele, testimonials, calls to action and an enticing lead capture form. Now the question becomes: should I create a website or a landing page? I would like to conclude my answer here: If you have short-term goals and want to quickly reach your target audience with your product or service, then a landing page is an option and in any case, a website is the best option at any time.