Post by account_disabled on Mar 6, 2024 9:23:26 GMT
One of the main advantages made available to companies by B2B digital marketing is the possibility of tracking, analyzing and sharing data relating to the progress of campaigns and ensuring that they are aligned with those of the sales force. Only in this way, in fact, can the two departments create a truly profitable collaboration that allows them to achieve their turnover objectives. Continue reading this article to discover some tips for creating a synergy between marketing and sales, improving the company climate. Why create a partnership between sales and b2b marketing? Among the obstacles to the success of B2B marketing strategies , we find the detachment from the sales force: working in watertight compartments, everyone thinks of themselves and tries to reach their own numbers, without considering the impact of the quality of the work on the activities of their colleagues and therefore on the company objectives .
On the contrary, when there is alignment between marketing and Germany Phone Number sales force on strategies and desired results, performance improves and the possibility of concretely demonstrating the ROI of campaigns increases. What are the main objectives of B2B marketing? Depending on the activities and company sector, there may be specific targets to reach with digital marketing campaigns , however, we have identified 3 general macro-objectives : generate valid leads to convert into commercial opportunities improve brand awareness and company reputation , online and offline build customer loyalty and create opportunities for upselling & cross-selling activities It seems quite clear that the sales force is definitely involved in the results of marketing activities .
To constantly improve them, however, it is essential that the collaboration takes place well before the analysis of the campaigns, i.e. already in the phase of defining the objectives and the metrics to be used to measure their achievement. Download the ebook Starting clear and transparent communication , perhaps by organizing regular meetings between marketing and the sales force to share news, suggestions and information , is the first step to creating an effective collaboration and contributing together to increasing company turnover . The second step involves choosing a person who will act as a representative of the marketing team , to participate in meetings and bring requests to the other directors, to obtain the budget and decision-making power necessary for the activities to be implemented.b2b marketingEven when there is no internal marketing department and you rely on a specialized agency , it is important that there is still a company contact person who acts as a liaison and enhances the results of the campaigns in front of the sales managers , but also IT and finance.
On the contrary, when there is alignment between marketing and Germany Phone Number sales force on strategies and desired results, performance improves and the possibility of concretely demonstrating the ROI of campaigns increases. What are the main objectives of B2B marketing? Depending on the activities and company sector, there may be specific targets to reach with digital marketing campaigns , however, we have identified 3 general macro-objectives : generate valid leads to convert into commercial opportunities improve brand awareness and company reputation , online and offline build customer loyalty and create opportunities for upselling & cross-selling activities It seems quite clear that the sales force is definitely involved in the results of marketing activities .
To constantly improve them, however, it is essential that the collaboration takes place well before the analysis of the campaigns, i.e. already in the phase of defining the objectives and the metrics to be used to measure their achievement. Download the ebook Starting clear and transparent communication , perhaps by organizing regular meetings between marketing and the sales force to share news, suggestions and information , is the first step to creating an effective collaboration and contributing together to increasing company turnover . The second step involves choosing a person who will act as a representative of the marketing team , to participate in meetings and bring requests to the other directors, to obtain the budget and decision-making power necessary for the activities to be implemented.b2b marketingEven when there is no internal marketing department and you rely on a specialized agency , it is important that there is still a company contact person who acts as a liaison and enhances the results of the campaigns in front of the sales managers , but also IT and finance.