Post by account_disabled on Mar 12, 2024 6:38:57 GMT
The effectiveness of a single professional is measured based on the expectations, memories and relationships he or she has been able to create, both online and offline. Taken together, they represent the stimulus that triggers the customer's decision to rely on one professional rather than another. You can't sell something you can't tell anything about. In the words of Steve Jobs , "the most powerful person in the world is the narrator, because he sets a vision and values" . So the purpose of the content is to create relationships and, based on the bonds created, increase trust in us.
The relationship leads to esteem and the appreciation generated drives India Mobile Number Data revenues and creates opportunities. Online and offline action Personal Branding is the result of a delicate balance between being and appearing, between behaviors and skills. The more digitalized ones exaggerate with the communication aspect and neglect the personal relationship, while the less technological ones base everything on the relationship managed in person. We need to find a fair compromise that does not neglect any channel. Just like Clive Sirkin , CMO of Kimberly-Clark, said , “I don't believe in digital marketing, I believe in marketing in a digital world.
There's a big difference . " The basic principles of marketing have not changed because digital has arrived, they have adapted to the peculiarities of the new tools, just as, in the past, they adapted to radio or TV. This means that communication must be organized that is based on physical knowledge, before digital, because digital is the extension of your word to people you cannot meet at the moment. From this reflection it is natural to understand that consistency is at the basis of Personal Branding. That is, being online as we are offline, because the risk is creating a personality disconnect that could make those who meet us suspicious. The power of content and storytelling is immense, as demonstrated by the recent arrest of the Nigerian known as "Mike", who defrauded thousands of people around the world with a simple email. A letter in which he leveraged emotions and the desire to earn easy money.
The relationship leads to esteem and the appreciation generated drives India Mobile Number Data revenues and creates opportunities. Online and offline action Personal Branding is the result of a delicate balance between being and appearing, between behaviors and skills. The more digitalized ones exaggerate with the communication aspect and neglect the personal relationship, while the less technological ones base everything on the relationship managed in person. We need to find a fair compromise that does not neglect any channel. Just like Clive Sirkin , CMO of Kimberly-Clark, said , “I don't believe in digital marketing, I believe in marketing in a digital world.
There's a big difference . " The basic principles of marketing have not changed because digital has arrived, they have adapted to the peculiarities of the new tools, just as, in the past, they adapted to radio or TV. This means that communication must be organized that is based on physical knowledge, before digital, because digital is the extension of your word to people you cannot meet at the moment. From this reflection it is natural to understand that consistency is at the basis of Personal Branding. That is, being online as we are offline, because the risk is creating a personality disconnect that could make those who meet us suspicious. The power of content and storytelling is immense, as demonstrated by the recent arrest of the Nigerian known as "Mike", who defrauded thousands of people around the world with a simple email. A letter in which he leveraged emotions and the desire to earn easy money.